1-Youtube ads for CPA Offers: Introduction
Welcome to the latest and very easy to apply YouTube Ads Training,designed to take you by the hand and walk you through the process of getting the most out of YouTube Advertising.
I’m very excited to have you here, and I know this will be very helpful for you.
This exclusive training will take you by the hand and show you step-by-step,topic by topic, and tool by tool,what you really need to know to dominate YouTube Advertising, the easiest way possible,
using the most effective tools and in the shortest time ever.
This is exactly what you are going to learn:This training is comprised of 13 of the highest quality training chapters organized into 4 sections
Section 1: YouTube Ads Basics
In Chapters 1 and 2, we will talk about: What is YouTube Advertising? And Why you should use YouTube Ads for your Business.
Section 2: Setting everything up before creating your Ads
In Chapters 3 through 6, we will talk about: Knowing your Business, setting up YouTube for your Business, linking your YouTube Channel to your Ad Words Account, and creating your Video for Advertising with YouTube.
Section 3: Creating and Managing Your Video Ad Campaigns
In Chapters 7 through 9, we will talk about: Creating your Campaign, Creating the Ad group and Ad, and Managing Your Video Ad Campaign.
Section 4: Additional Tips to consider
In Chapters 10 through 13, we will talk about: 10 do’s you should consider for a successful YouTube Advertising venture, 10 don’ts you should avoid for a successful YouTube Advertising venture, Premium YouTube Advertising tools and Services, and Shocking YouTube Advertising Case Studies. Well, it’s time for you to get the most out of YouTube Ads for your business. I know you’ll love this training. To Your Success,
2-Youtube ads for CPA Offers: What is YouTube Advertising?
YouTube is a website dedicated to free
video sharing, allowing users to upload
their own videos, view videos from
other users, comment on videos and
share them on other sites. YouTube has
every type of video, and is the most
used search engine, right after google.
In 2005, three employees of PayPal
created YouTube, and it is now one of Google subsidiaries. YouTube allows
users to interact with any type of video content, from music videos and movie
trailers to original and educational videos, and videos from individuals to media
corporations and brands.
What are video ads?
Video ads have advertising purposes, and are called ads because they provide
information about products or companies. They have a purpose and a reason.
Any video on YouTube can be used as an ad. These ads appear in different ways:
before a video, playing beside a video or in search results .
YouTube ads give you flexibility. As an individual or as a business, you can start
to benefit from the YouTube platform.
What do ads cost?
With respect to cost, there are two types of ads that you can pick from, both for
You’ll have to pay when people see more than 30 seconds of your ad. This
means that you’ll only have to pay for those people who engage with your
content, or are interested in the video.
You and only you decide how much you want to invest in your video ads, so
you’ll feel comfortable with the money you spend.
Who can I target?
Besides being flexible, YouTube ads give you a variety of tools to focus on the
public. You can target by age, gender, location, interests and much more. You
only have to choose where you want to reach.
You should look for what kind of people can easily become interested in you, so
that your investment in YouTube will be productive and not a waste of time or
Choose the right public, because YouTube ads gives you what you need to
target and make your video ads reach the places you want.
How do I measure the results?
With YouTube ads, you can see the analysis and results you get from your video
ads. YouTube provides information like how many views your ad has, where it is
viewed and what you paid for the views. You can measure the results with adjustments anytime you think you need to, so you can improve the
development of your campaign.
3-Youtube ads for CPA Offers:Why you should use YouTube Ads for your Business
YouTube is the leader in online
video, and the premier destination
to watch and share original videos
worldwide throughout the web.
Without a doubt, this opens a huge
opportunity to promote brands and
businesses through video marketing,
by providing you everything you
need to profit in a simple, interactive and fun way.
What are its benefits?
The following benefits will tell you why you should use YouTube Ads for your
A ton of traffic:
You can lead your traffic to your website, product, or service
with video ads. You can generate a ton of traffic, and you’ll find less competition
at a lower cost.
Pay per view: You only pay when people watch your video. You don’t pay for
views that are not being converted for your business, so you won’t waste
Reach your ideal customers:
You can reach people based on who they are, their
locations and on what they’re interested. You can reach them by topic, keyword
Build a following: You can drive video views and new channel subscription
opportunities, and convert them into revenue for your business.
Create a difference with competence:
If your competence is limited to one
platform (like image, webpage or even radio), video streaming and your use of it
will earn you a whole new unlimited group of possible customers.
A low budget:
It doesn’t take too much from your own wallet to enter the video
streaming platform. In fact, most indie you-tubers began with nothing more than
Responsive web designing:
More than seventy percent of people are watching
videos using smart devices. They are also spending their time on eCommerce
websites to learn about the offers and latest updates from different stores.
Marketers are targeting responsive web designing and following this trend to
make their marketing videos compatible with mobile screens. This is the most
important point that must be focused upon to grab customer attention.
Perfect for eCommerce:
The description of products and services helps
consumers, because they like to watch videos to learn more information about
the products they are going to buy. This is an ongoing trend that every online
retailer is following today.
Perfect for CPA/Affiliate marketing:
With some of the highest quality traffic
you will find at some of the cheapest costs in many niches, YouTube ads are
perfect to promote CPA offers
This is the key to driving revenue, notwithstanding the
obvious fact that capitalizing on this is very important.
Important Facts For Marketers About YouTube Ads
You’ll benefit greatly by taking a look at the following facts.
✓ Video ads accounted for 25.1% of all the videos viewed, while only a mere
2.2% of time spent online was spent viewing online videos.
✓ eCommerce is very vast, and today every retailer is transforming their
business to be online.
✓ In the last year, the number of advertisers using display ads on YouTube
increased by 1,000%.
✓ No less than 84.5% of the United States audience views online video
✓ The average YouTube visitor accesses the site 14 times per month.
✓ More video content is uploaded to YouTube in 60 days than the three
major U.S. television networks created in 60 years.
✓ More than half of all video ads run between 15 and 30 seconds, while 36%
are more than 30 seconds and only 13% are less than 15 seconds.
Summarily, the key to effective advertising seems to be in the ability to
actively engage the viewer; ideally somewhere between the 10 and 20
✓ On Facebook, over 150 years worth of YouTube videos are watched every
✓ YouTube has signed over 10,000 advertising partners to date, including
Turner and Disney. Hundreds of YouTube partners are making six figures
✓ In 2006, when Google bought YouTube, YouTube was losing money at a
rate of $500,000 a month despite its immense popularity. Google,
however, saw its immense advertising potential.
✓ A new kind of advertising called “viral advertising” uses blogs and emails
to promote a product. For example, Dove’s “Evolution of Beauty”
campaign was an overnight viral sensation when more than a million
people watched a time-elapsed video of a model being made beautiful on
✓ You get more clicks for every 1,000 impressions. Video Banners usually
have from 50 to 100 percent more click range. Video is a more effective
format, because the user notices it as something more entertaining than
a “normal” banner.
✓ Every month, more than one billion people visit YouTube and watch over
six billion hours of YouTube videos. These are a lot of potential
customers, and you can decide where and when a video ad shows up and
which of these potential customers sees it.
4-Youtube ads for CPA Offers:Knowing your Business
If you’re new to the business world, before you start a YouTube Ads campaign,
there are many factors to consider to avoid mistakes when using YouTube, or
any other online platform you want to use.
Analyze who you are.
I’m pretty sure you already have a set vision and mission for your business.
Something important for you to know is that vision and mission are exactly the
same for the online world.
You can’t change your standards just for going online. You are doing the exact
same thing for your clients, but over the web, which means a lot easier, faster
and bigger, both locally and worldwide.
What kind of products, services, or CPA/affiliate offers are you
For the product you actually offer, don’t concentrate on how to improve it, right
now. That is something you should obviously have been doing since you started
your business. What you should care about, right now, is how to get online.
You might need to create a website to deliver it to users. You might need to
create videos to explain how your product or service works, so your current and
future clients can watch them.
Who’s your target audience?
The audience you’ll be focusing upon can define your success or failure. That’s
extremely important for the development of your company. If you target the
wrong audience, you won’t get great results, and the same can be said about
If you have existing clients, you probably know their interests. They have bought
from you, and you know what they are looking for.
The awesome thing about going online is that you can advertise to your existing
clients. You can also look for people with the exact same interests as your
existing clients, and convert them into your clients with just a few clicks of your
More than that, you can even learn a lot of things you might not know about
your existing clients.
For that, we can use several tools.
For advertising online, you should have a clear understanding of the target
audience of your business, information such as: where they live, how old are
they, their gender, interests, etc. You can find that out with sites like alexa.com
If you already have an established website, you can get that information by
using alexa.com. If you still lack that information about your business, you can
simply take a look at other business websites.
For example, if your business is within the Health market, you can simply browse
the top websites in the world, and take a look at them by category. Go inside
any subcategory that best suits your business, and take a look at the top sites.
You’ll find all kinds of awesome information you can use in your YouTube Ads
Advertising. Things like: how popular a site is, how engaged are the visitors,
where do visitors come from, what sites is it related to, and most importantly,
who visits the site.
If you have access to the paid Alexa subscription, you’ll find a lot more details on
Analyzing your competition online.
Your competitors may be selling products similar to yours, and may be located
geographically near your business, or have a lot of demand. You can take their
ideas without stealing them to improve failures you may have in your company,
or maybe you can just use them to innovate.
There are certain things you need to know about your competitors: the way
they offer their services, how they reach consumers, their prices, designs, how
they distribute and deliver.
Some people even make alliances with other brands. If you want to do this,
create an alliance with a Brand that doesn’t offer the same service that you do.
Look for one that will complement yours, and thus get two purchases, one for
you and one for your ally.
If you’re moving to the online world, Alexa.com will be of great help in this
4-Youtube ads for CPA Offers: Setting up YouTube for your Business
The first step you should accomplish is creating a Google Account, which I’m
pretty sure you have created a few of them, already.
Something awesome about Google is that one account is all you need. That
means, one free account gets you into everything Google. You can manage
absolutely any of the eight most used Google Applications, such as Gmail,
Blogger, Maps, and of course, YouTube.
If you have access to any one of those services, you already have a Google
Account. Once you have your account created, you can go straight to
YouTube.com, sign in, and your YouTube account is already activated.
Now that you have a Google Account, besides just watching videos, you’ll be
able enjoy many other YouTube features, such as Liking videos, Saving
Favorites, subscribing to channels, Watching Later, Watching History, and
Flagging videos, among others.
YouTube can also recommend that you watch other videos according to what
you’ve already watched, liked, and subscribed to.
Something important to be aware of is that if you delete your Google Account, it
will delete your YouTube data, including all videos, comments, and
Besides these additional features, if you or your business would like to have a
public presence on YouTube, you must create a Channel. Without a channel,
everything you do in YouTube is private.
If you would like to upload videos, comment on videos, create playlists, and so
many other awesome marketing stuff that is available to you for free, you have
to create a YouTube Channel.
Google Accounts don’t come with a YouTube
channel by default.
Creating a channel is easy, but something for you to be aware of is that at the
moment, creating a channel can’t be done in the Android or iOS YouTube apps.
You must use the mobile site or a computer.
There are 2 types of YouTube Channels you can create, a personal channel with
your name, and a channel with a business or other name.
First, click on the top right corner image, then click on the YouTube Setting icon.
You’ll then be able to view your Account information.
Right there, you’ll be able to create a new channel. You can then decide what
first and last name you’ll use for your Channel. Also, be aware that changes you
make here may show up across Google services with other content you create
and share, and to people you interact with.
You can also use a business or other name. This can be used if you You can also use a business or other name. This can be used if you would like to
create a YouTube Channel for your Business.
Other options will appear. You’ll be able to Name your Channel, pick a category,
agree to the Pages Terms, and finally click on Done. With this channel you’ll be
able to upload public and private videos to the channel, comment on videos
using your channel name, and your new channel comes with a Google+ page.
Ok, now that you have added a brand new YouTube Channel to your Account,
you can add a Channel icon, channel art, and make sure you include your
Youtube ads for CPA Offers:Creating (or using other users’ video) your Video for Advertising with YouTube
Knowing how to create quality videos is crucial to achieving success through
advertising. Creating good videos is key to obtaining more subscribers and
viewers on YouTube. You’ll have to look over a few key points before going
through your advertising Campaign.
If you do not want to create your own
videos, you can also use other people’s videos. I will explain how to in the
“Creative Commons” section below.
Review YouTube’s Advertising Policies
First of all, make sure to review absolutely all of YouTube’s advertising policies,
terms of services or any other Community Guidelines. It’s very important for you
to know how to be part of the YouTube Community.
Go to support.google.com/adwordspolicy/answer/2679940 to view very
important technical guidelines, as well as additional requirements for using the
TrueView ad format.
In the Technical requirements, we find out that In-stream ads appear on
YouTube videos, and on Video partner sites and apps on the GDN. For video
options, it is advised to use a video less than 3 minutes in length. For the image
option, use a 300×60 pixel image. Ad text limits are not applicable here, and for
“click destination” you can add your website.
For Video discovery ads, it says they appear on YouTube-related video search
results pages. The video opens on a YouTube watch or channel page, and on
Video partner sites and apps on the GDN. For video options, any length is
acceptable. For the image option, you can choose from 4 thumbnails. For ad
text limits, 100 characters is the maximum for headlines; 35 characters is the
maximum for each description, and clicks on your video thumbnail go to your
video. Clicks on CTA overlays go to your website.
We advise you take a look at all the information mentioned in this page.
Review Google AdWords policies
The rules that apply to text ads generally apply to TrueView video ads, too. We
advise you also read the Google AdWords Policies. If you go to
support.google.com/adwordspolicy, you’ll find all you need to know about
those advertising policies, as well.
The policies are subdivided by: prohibited content, which is content you can’t
advertise on the Google Network. Prohibited practices which are things you
can’t do if you want to advertise with them. Restricted content is content you
can advertise, but with limitations, and editorial and technical are the quality
standards for the ads, websites, and apps.
There are four popular ad formats advised by YouTube that can work for your
business, no matter how you create your video.
Introduce your business
There are some topics and questions you can use when introducing your
First of all, you can talk about who you are. You can start by introducing yourself
and your business. This will help people put a name to a face, and make it easier
for them to relate to you.
Questions you can use to give this information can be: What motivated you to
start your business? What kind of expertise do you have? And How can you
make your story more personal?
Then, you can let people know what you can do for them. Here you can put your
passion into action. Tell them what you do better or differently, and you’ll give
them a powerful reason to choose your business over others.
Questions you can use to give this information can be: What do people love
most about your business? How do you go the extra mile? And What gives your
business an edge over others?
Finally, you’ll give people a way to contact you. It is vital to let people know how
they can find you. You can include things like your email, phone number, street
address, YouTube channel, and company website.
Highlight your product
For Highlighting your product, here are some topics and questions you can use.
First, you must give people an overview of your product or service. Breaking
down your product or service is a great way to help people see all the work you
put into it.
Questions you can use to give this information can be: What is your
product/service? How does your product/service work? And Does your
product/service have any special features?
You can even talk about what makes your product or service stand out from the
crowd. Show what your offer can do that others can’t. Show them what
elements make your product unique that could help people become interested
Questions you can use to give this information can be: How does your business
make people’s lives better? How do you make a lasting impression? And What
part of your business makes it different than others?
Finally, show people where they can learn more about your product. It is vital to
let people know where they can get more info. You can include things like your
email, phone number, street address, YouTube channel, and company website.
For Creating a Promotion, the first thing you want to do is grab people’s
interest. Excitement is key in your promotion.
Questions you can use to give this information can be: What is your promotion’s
main draw? What about your promotion will surprise people? And What makes
your promotion an exclusive event?
You can then fill people in on the details. Let people know why they’re getting
excited. Make it clear, so it will be easier for them to remember.
Questions you can use to give this information can be: When does your
promotion begin and end? Are there exceptions people should know about?
And Is there a special reason you’re having this promotion?
Finally, let people know how they can participate by giving them all necessary
Educate your Customers
Educating your customers about your business is a really fun way to engage
First of all, you need to build trust. Introductions are key for this. People will be
more interested in what you have to say when they feel like they know you.
Questions you can use to give this information can be: What experiences or
training do you have? Are you proud of your track record? And Do you have fans
that love talking about you?
Then, give people a ‘101’ on what you do. A crash course on your product or
service is a great way to show people what kind of benefit you provide.
Questions you can use to give this information can be: Would it help to show
your product or service in action? Can you simplify parts of your business? And
Can you provide follow up advice and tips?
Now, you know what to do, so let people know where they can get more
You just saw 4 different awesome examples for creating your video.
Once you are done with it, you’ll need to upload it.
Once you are logged in, simply click on upload, and select your Video file to
upload. Double click on it, and while uploading you can add the Title,
Description, and Tags.
Finally click on Publish, and the upload will continue by itself.
If you do not want to create your own videos, YouTube makes it super easy to
use videos created by other users. In fact, they encourage it. Check out the
policy on creative commons here:
https://support.google.com/youtube/answer/2797468?hl=enSo all you have to do is search for videos in your niche on YouTube. Then you will
filter your videos by selecting the “Creative Commons” option.
You can then use any video here for your own ads! To do that, copy the URL of
your video and use it in the video editor here: https://www.youtube.com/editor
Youtube ads for CPA Offers:Creating the Ad group and Ad
create your Ad group and ad for that campaign. ur campaign. You can just leave it like it is if you
Then, it is time to add your Video.
You can Search for a video or paste the URL from YouTube.
We advise you go to
your YouTube Channel, look for the Video you uploaded, open it, copy the URL,
and paste it.
This will help you make sure you add the right video URL.
You’ll then be able to decide which video ad format you would like to use;
In-stream ad or video discovery ad.
Your in-stream video ad plays before another video on either YouTube or the
Google Display Network, depending on network settings.
Viewers can choose to skip your ad after a few seconds. You pay when a viewer
watches 30 seconds of your video (or the duration if it’s shorter than 30
seconds) or engages with your video, whichever comes first.
The display URL is the website address that appears in your ad.
In video ads, the URL might show up in the TrueView in-stream ad that people
can click. It’s typically the URL of the website or webpage you’re advertising.
YouTube shows people a display URL to give the viewers a clear idea of which
website they’ll reach when they click your ad. The display URL in your ad must
match the domain that people will land on when they click your ad.
The Final URL, or landing page is where people go after clicking your ad.
Here, you’ll Enter the exact URL of your landing page, which is supposed to be
inside of the domain you specified in the Display URL.
For Ad URL advanced options, you’re able to set up some tracking and custom
parameters, which I advise you to leave it like it is for now.
A companion banner is an image or group of images that appears next to your
ad. YouTube recommends that you use auto generated images from videos in
your channel, but you can also upload your own image.
For Video discovery
Your video discovery ad includes an image and some text. It can run on YouTube
search results, next to related videos, on the YouTube homepage, or on partner
sites and apps.
This ad will look differently, depending on the website or where on YouTube it
appears. You pay only when someone clicks your ad to watch your video.
You can decide on a Thumbnail to show, A Headline, Description 1, Description 2,
and Landing page.
The landing page is the YouTube page that viewers end up on after clicking your
ad, which is different than in-stream.
So, this means, if you would like to send traffic to your website, use the
In-stream option, and if you would like to send traffic to your YouTube Channel,
use the Video Discovery option.
Then, set up your Ad.
First, add a title.
You can assign the Maximum CPV.
Maximum CPV is the highest price you are willing to pay for someone to view
your video when it is run as an ad.
Finally comes the targeting. Which is another chance for you to apply what you
learned in Knowing your Business.
By default, your ads will show to all viewers. Optionally you can refine your
For demographics, you can decide Any gender, Any age, or Any parental status.
For Interest, you can decide any interest.
There are 4 other options to narrow your targeting; Keywords, Placements,
Remarketing and topics.
Once you are done with everything, you should click on Save ad group.
Once done, you’ll be redirected to your Campaigns Dashboard, and straight to
the campaign you have just set up.
11-Youtube ads for CPA Offers: do’s you should consider for a successful YouTube Advertising venture.
Create Professional Ads
To be relevant to your viewers and make them take action, you
must use good content by making optimal descriptions about
yourself and the product or service you offer. Your goal is to make a good
impression. For this, you need to use your content the right way.
Keep Analytics in Mind
You need to always check the analysis of your ads. This will help
you, and will allow you to see what type of video ad or strategy
has the best results, so you can learn what action to take to make your
campaign more effective.
Be Clear, Honest and Direct
Consider these three factors. By being clear, you won’t create
confusion for your prospects. By being honest, you can prove
to them that they can trust you, and by being direct, you’ll let them know what
Always Interact and Comment
Interacting with your prospects will help get you a lot of
feedback. On your video ads, place calls to action at the end,
invite them to know you, answer all their questions and be open minded.
Collaborate with someone that is Viral on YouTube
A good idea could be to collaborate with another channel or
person that is already viral on YouTube. Make a video ad, so
those who see the ad will see you as someone relevant, as well. This person
must be appropriate for your product to make your work look real.
Use Tracking Links
In your Video Ads, include hyperlinks to your website, landing
page, or other destinations. This is one of the best ways to
redirect your traffic, and keep getting the benefits of YouTube ads. You can
even create separate tracking links for different videos ads, compare them and
see which type of videos ads are sending people back to your site.
Know your audience
Simply knowing what kind of people want to know more about
you will help you a lot. You can get their feedback to help you
focus your upcoming ads, get the right content for that audience, find the best
format to allow them use your information, etc.
Keep your Ads Interesting
Use all the tools that you possess to demonstrate to your
customers how powerful your service or tool can be. Show
them what you’re worth, and never stop being real.
Use the TrueView Ad Formats
The TrueView format provides viewers with the choice and
control of advertisements they want to see. With this, the
viewers have the flexibility to select the ads they think are relevant. What are
you waiting for? With TrueView ads, you’ll get viewers that really want to see
what you offer!
Target Audience via Mobile Ads
Mobile Ads are the best to get traffic and viewers to your video
ad. Mobile Ads have been analyzed, and statistics conclude that
mobile ads allow you to get more audience to become viral! Do not under