YouTube is the second largest search engine in the world. Many of you are probly surprised I’m considering YouTube a paid search traffic source. The awesome thing about YouTube is there is a TON of traffic and it’s still very cheap. I’ve gotten my cost per visitor down to $.02 CPC. Not often can you get search traffic this cheap.
Like I mentioned above, the audience on YouTube is very different than other search engines. What I mean by this is you have to have video content on YouTube to be able to drive traffic. This may be a con for some companies that have never created video before. I’ve also noticed 75%+ of your traffic won’t watch more than 30 seconds of your video.
If you have some kick ass video content, then YouTube is the place for you. I’ve gotten several campaigns to work on YouTube because traffic is cheap and plentiful. Just be sure to put call to actions throughout your video and try to capture their attention in the first 5-10 seconds of the video. No long winded introductions, just hope right into the meat of your content.