High-quality traffic that’s fairly cheap. It’s pretty surprising how few advertisers are using Yandex. Very clean interface and many friendly marketing tools.
Unless you want to advertise in Russia, Yandex won’t have volume very much.
I’ve ran quite a bit of traffic with Yandex and overall I’m very pleased with the platform. If you’ve already tested both Google & Bing and are looking to diversify your traffic in paid search. Then Yandex is a great option for you.