Mobile technology has grown leaps and bounds over the last few decades. The
journey from the clunky wireless phone to sleek smartphone has been peppered
by a number of amazing innovations and discoveries.
With the 3G mobiles available today, users can do a lot more with their
smartphones than just sending a voicemail or SMS. They can browse the web,
check the weather, read a book, prepare a to-do-list, carry their favorite music
around, find their way around a new city with GPRS, and do much more.
Mobile Marketing Technology & Reach
In such a scenario, every business person willing to practice the mobile marketing
technique has to be aware about the following top 5 ways in which mobile
technologies have changed the way users interact with mobile devices:
Anywhere anytime access
Unlike laptops and desktops, tablet and mobile devices are easy to carry
around. Users can access the internet in their mobile devices at anytime and
anywhere and it has decreased use of the laptops.
Mobile Apps are easier than websites
Companies that have an online customer base for instance e-commerce portals
have noticed that the sales and subscriptions they get from their apps are
higher in comparison to that of their websites. This means, online purchasing
from the mobile phones are easier.
Advertisements should be personalized
Most of the users feel that the mobile are more personal device than say a
laptop or a desktop. Therefore, they expect that the content they receive on
their mobile phones must be personalized as well.
Social media is a prime channel
Whether your customers are business professionals, students, home-makers,
teenagers etc., commonly, they spend more than 3 hours a week on social
media channels, such as Twitter, Facebook etc. Surprisingly, most of these
customers access these channels on their smartphones.
Mobiles are turning into mini-computers
Slowly but surely technicians and developers are packing the mobile phones
with computer-like features. With bigger screens, faster performance,
optimum storage capacity, longer battery life, and a ton of productivity booster
applications. The evolution of phones from a simple calling device to multitasking-pocket-size
computers has revolutionized the world.
MOBILE MARKETING : TECHNOLOGY & REACH