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For smooth running of your mobile marketing campaign, you need to define well accepted
policies and then strategie your campaign based on the defined policies.

What is Mobile Marketing Policy?

Mobile Marketing policy is – maintaining the consumer privacy s
tandards, which
is necessary for the smooth running of a marketing campaign. It is done by
guarding mobile users from undesirable communications on their mobile phones.
First thing to make sure is negating ‘Spamming.’ Mobile content should be as
original and unique as desktop content and your mobile marketing campaign
should always be on board. To ensure the rewards, use right policy and channels
for marketing.

While defining mobile marketing strategies, you need to focus and plan a number
of points; important of them are:

 Set a predefined goal. You need to plan what you want to achieve. Make
your goals measureable, realistic, timely, and quantifiable.

 Research the market trends. Market understanding is what every marketing
person anticipates for. Ensure you draw near the right.

 Decide medium you will be using. Plot where you would like to shine. Say
social media platforms, mobile websites, etc.

 Identify your target audience.

 Phrase your message. Write down, how will you make your audience hear
 Prepare invitees list, whom you want to share your content.

 Track and analyze how well are you going.

 Optimize/identify the areas where you lack.


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